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Study: AI's Impact on European Banking - A Strategic Analysis

Project type

Consultancy on Strategy

Date

June 2024

Location

Remote for a EU based Consultancy

Role

Advisor

Role

Researcher

Final Client: Mid-sized European Bank
Project Duration: 2-week research, 2-hour consultation

Background:
I was asked by a consultancy working for a medium-sized European bank to provide my thoughts on the impacts that artificial intelligence (AI) has on banking, focusing on the potential changes in their business, technology stack, and competitive environment.

Objectives:
1. Analyse AI's impact on banks' consumption of third-party technology
2. Assess how AI is changing competition among bank software providers
3. Explore opportunities for insourcing previously outsourced functions using AI

Approach:
1. Conducted extensive research on current AI applications in banking
2. Analysed market trends and emerging AI technologies
3. Studied case examples from various financial institutions
4. Prepared a comprehensive report detailing findings
5. Delivered a 2-hour online consultation to present insights and recommendations

Key Findings:

1. Third-Party Technology Consumption:
- Increased demand for AI-enabled solutions in areas like fraud detection and risk management
- Growing emphasis on cloud-based, API-driven solutions for flexibility
- Rising importance of explainable AI due to regulatory requirements

2. Competition Among Software Providers:
- Emergence of AI-focused start-ups disrupting the market
- Established providers of rapidly evolving products to incorporate AI
- Shift towards offering strategic guidance alongside technology

3. Insourcing Opportunities:
- Potential for automating routine tasks like data entry and basic customer service
- Enhanced internal capabilities for risk assessment and decision-making
- Challenges in implementation, including initial investment and ongoing maintenance

Recommendations:
1. Develop a clear AI strategy aligned with overall business objectives
2. Invest in data infrastructure and management to support AI initiatives
3. Consider a hybrid model of selective insourcing and strategic outsourcing
4. Partner with AI-focused fintech companies for rapid innovation
5. Prioritize staff training and change management for successful AI adoption

Results:
Following the consultation, the consultancy will:
- Initiate a pilot project to implement an AI-driven fraud detection system
- Begin evaluating their clients' current technology stack for AI readiness
- Start discussions with potential fintech partners for collaboration

The consultants I spoke to reported that this strategic analysis provided them with a clear roadmap for AI integration, potentially saving a substantial amount of money in misdirected investments and positioning the bank to better compete in an AI-driven banking landscape.

Are you looking for a similar analysis? Contact me.

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